If you're live streaming an on-location event, it can be quite a challenging task, but Datavideo is here to help you get started quickly.

1. Good Lighting

   Before estimating the budget for cameras, good lighting can help you provide more natural images, whether you're using Sony's Handicam series or a professional ENG camera. Adobe Flash may not fully handle low-light environments, and you may see additional compression artifacts. Dynamic lighting also helps, such as providing bright light for the subject or high-contrast backgrounds to make the subject stand out.

2. Sound Quality

   We believe that sound is always the most important and often underestimated aspect of video. Use a good-quality microphone and make sure there's at least a basic mixer to ensure better sound quality. Wired transmission is always more stable and cost-effective. If your production already has a soundboard, make sure the audio source is good and connect it to your system. We recommend purchasing audio equipment for prosumers on Amazon.com, as they often have good consumer feedback. If you want to test it out, you can also visit physical stores.

3. Good Camera

   Assuming the lighting is optimal, you can now consider the camera. Most live streams are set at 720p, so make sure your camera can output 720p. 1080p is also acceptable as long as the switcher and converter settings can accept a 1080p signal, and the image output can be adjusted to 720p before connecting to the streaming hardware. Try to avoid recording in 1080i, as interlaced scanning does not perform as well in encoding and streaming playback.

4. More Camera Angles!

   The more camera angles you switch, the smoother the program will appear. In small squares or small studios, a single camera may look thin, while multiple cameras can showcase the space better, keeping the audience more engaged in the content.

5. Stable Wiring!

   Always use a wired network to avoid wireless signal transmission. Ensure minimal traffic on other network connections; ideally, there should be no other users on the same local network. A network connection of at least 5Mbps upload speed is required for stable streaming.

6. Don't Release Too Early

   For a live performance, people will want to confirm if the show has started. However, if you release the streaming URL two weeks before the event, your promotion may lose its best marketing momentum. Timely release is fine, but for regular or weekly shows, pre-release two or three days in advance is necessary. Remember, establishing a loyal audience is relatively easy if you can schedule fixed time slots for your program.

7. Start Streaming 15 Minutes Before the Event

   Display a "Coming Soon" image or a countdown clock, live audience photos, or videos to keep viewers engaged while waiting for the live stream.

8. Utilize Social Media Marketing

   Twitter and Facebook are excellent resources for reaching and informing your audience that you are currently broadcasting. Remember to add the live streaming link to your homepage so that people can click once to see the program.

9. Rebroadcast Shows

   Whether you are currently live or not, the channel is still online, so why not add more content? Not everyone can watch the program live, so consider rerunning it the next day for those who missed it. These methods can help you promote the program and build a solid viewer base!

Wishing you all success in mastering live streaming!